Rita Dimasi has an Arts Degree (Hons) from Melbourne University in literature and languages. She lived and worked in Switzerland for 10 years and made a career in elite sports PR and Marketing. After returning to Australia, Rita commenced a Masters in Communications at RMIT. On discovering the immediacy and connectivity of online publishing, she became hooked and has since worked for global online businesses such as Wcities.com and now Arts Hub Australia, UK and US. The Arts Hub brand is now going through a particularly exciting period after being bought by a group of shareholders led by realestate.com.au CEO Simon Baker.